How to spot and deal with characters in the group

How to spot and deal with characters in the group

How to spot and deal with characters in the group When I started in bridal in the 90s it was so easy. With more brides (331,500 – down by almost a third to 239,000 in 2015) and fewer suppliers, shows, shops, magazines (only 2) and no social media it was much easier to...
Handling the Entourage

Handling the Entourage

Handling the Entourage Why is it that shopping for a wedding gown can often be more about entertaining a big group of friends than focusing on finding “the one”. Every bridal consultant hates to hear “How many people can I bring?” as what is...
Best Sellers

Best Sellers

Best Sellers Christmas Cracker riddles coming up (well what do you expect as I am writing this on Christmas Eve!!). What do Manhattan, Mayfair, Madrid & Mercedes have in common? What’s the connection between Michelle & Julie? And the same question for Ingrid,...
First Impressions

First Impressions

First Impressions One of my team recently was in the market for buying a new car.  Just for the record she’s a bit of a petrol head and Top Gear used to be her favourite programme. She’d thoroughly researched the possible cars, shortlisted 3 and made an appointment at...
Too much choice

Too much choice

TOO MUCH CHOICE?  With so many options out there, it’s no surprise that brides find it tough to find their dream dress. Maria Musgrove discusses how to ease your brides through their journeys… It’s not surprising that brides are indecisive; a simple Google...
Convincing Customers

Convincing Customers

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