Bridal Sales Consultancy

Whether you are a Wannabe (thinking about opening) or a Newbie (open for less than 5 years) or a Lifer (open for more than 5 years) I offer coaching in “Closing The Sale” areas of the Business Conversion Path depending on YOUR starting point and YOUR needs.


One size does not fit all, so I can design a bespoke solution just for you and your business.

      Areas where we can help include:
    • Bridal Sales Training (Closing more sales)
    • Business Management
    • Starting a Bridal Boutique

From £995


Brides saying “Yes To The Dress”
Improve sales and conversion rates by understanding that we need to Stop Selling and Start Helping – this sounds counterintuitive!

    Do You Want…
  • higher conversion rates?
  • to learn the art of the pre-sell?
  • to know the secrets to manage the bride tribe?
  • to know how to block and crush objection like a pro?

This coaching session is for you if you can answer “YES” to any of the above questions


  • Location and premises – moving 5 miles could mean the difference between acquiring some premium brands or having the “also rans”
  • Sourcing key brands and getting the right mix
  • Analysing your niche and your target bride
  • Considering buying an existing business rather than opening a new business

Researching businesses for sale and negotiating the purchase (I’ve both bought and sold so have experience at both ends)

Suppliers & stock

  • Exhibitions and buying
  • Negotiating territory, payment terms, minimums, loan service, start up stock

The Boutique – the fun bit you’ve been waiting for

  • Shopfit
  • Best layout so you have the best flow and it reflects your brand
  • Practical stuff from hangars to height of rails to bags to dress tags

The Boutique – the boring bits but essential

  • Terms and conditions
  • Best appointment and ordering systems ie computer systems to make life easier
  • How to set up appointments and what questions to ask to qualify your customers
  • The fitting room tool box

The Bride

  • How to pin (yes, there is an art and I have a PhD in pinning) and how to get a size 20 bride into a size 12 dress and make her feel good and buy
  • How to sell and close a sale successfully
  • How to measure correctly and size dresses in accordance with size charts
  • Alterations – if in house how to make it a profit centre
  • Managing customer expectations

The Back Office

  • How to order the dress so it comes in problem free
  • Financial – from accounts to VAT returns

Spreadsheets to keep the business on track from return on investment to tracking sales and conversion rates


  • Business plan whether for yourself or to get funding
  • Running costs
  • Setting targets and Key Performance Indicators

Credit card provider

great idea

Maria Musgrove-Wethey

Starting up

If you still want to enter the world of wedding gowns and have discovered that there isn’t “The Dummy’s Guide to Opening up a Bridal Boutique” then read on.

Nothing can help you  more than a person who has done it all before. Having opened 6 bridal shops and managed 13 shop fits there is so much I can offer so that you don’t have to learn the hard and costly way.

Free Community

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