Bridal Sales Consultancy

Whether you are a Wannabe (thinking about opening) or a Newbie (open for less than 5 years) or a Lifer (open for more than 5 years) I offer coaching in “Closing The Sale” areas of the Business Conversion Path depending on YOUR starting point and YOUR needs.
Book Your Discovery call

Before you open is the best time to get me in to help you set everything up. These are some of the areas where I can add value:

ONE TO ONE COACHING & DAY TRAINING AT OWN BOUTIQUE.

One size does not fit all, so I can design a bespoke solution just for you and your business.

      Areas where we can help include:
    • Bridal Sales Training (Closing more sales)
    • Business Management
    • Starting a Bridal Boutique

From £995

GET MORE SALES

Brides saying “Yes To The Dress”
Improve sales and conversion rates by understanding that we need to Stop Selling and Start Helping – this sounds counterintuitive!

    Do You Want…
  • higher conversion rates?
  • to learn the art of the pre-sell?
  • to know the secrets to manage the bride tribe?
  • to know how to block and crush objection like a pro?

This coaching session is for you if you can answer “YES” to any of the above questions

Research

  • Location and premises – moving 5 miles could mean the difference between acquiring some premium brands or having the “also rans”
  • Sourcing key brands and getting the right mix
  • Analysing your niche and your target bride
  • Considering buying an existing business rather than opening a new business

Researching businesses for sale and negotiating the purchase (I’ve both bought and sold so have experience at both ends)

Suppliers & stock

  • Exhibitions and buying
  • Negotiating territory, payment terms, minimums, loan service, start up stock

The Boutique – the fun bit you’ve been waiting for

  • Shopfit
  • Best layout so you have the best flow and it reflects your brand
  • Practical stuff from hangars to height of rails to bags to dress tags

The Boutique – the boring bits but essential

  • Terms and conditions
  • Best appointment and ordering systems ie computer systems to make life easier
  • How to set up appointments and what questions to ask to qualify your customers
  • The fitting room tool box

The Bride

  • How to pin (yes, there is an art and I have a PhD in pinning) and how to get a size 20 bride into a size 12 dress and make her feel good and buy
  • How to sell and close a sale successfully
  • How to measure correctly and size dresses in accordance with size charts
  • Alterations – if in house how to make it a profit centre
  • Managing customer expectations

The Back Office

  • How to order the dress so it comes in problem free
  • Financial – from accounts to VAT returns

Spreadsheets to keep the business on track from return on investment to tracking sales and conversion rates

Finance

  • Business plan whether for yourself or to get funding
  • Running costs
  • Setting targets and Key Performance Indicators

Credit card provider

Back to Coaching List
great idea

Maria Musgrove-Wethey

Starting up

If you still want to enter the world of wedding gowns and have discovered that there isn’t “The Dummy’s Guide to Opening up a Bridal Boutique” then read on.

Nothing can help you  more than a person who has done it all before. Having opened 6 bridal shops and managed 13 shop fits there is so much I can offer so that you don’t have to learn the hard and costly way.

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