Bridal Sales Consultancy
Want to become a bridal boutique owner, and there isn’t “The Dummy’s Guide to Opening up a Bridal Boutique” then read on
Research
- Location and premises – moving 5 miles could mean the difference between acquiring some premium brands or having the “also rans”
- Sourcing key brands and getting the right mix
- Analysing your niche and your target bride
- Considering buying an existing business rather than opening a new business
Researching businesses for sale and negotiating the purchase (I’ve both bought and sold so have experience at both ends)
Suppliers & stock
- Exhibitions and buying
- Negotiating territory, payment terms, minimums, loan service, start up stock
The Boutique – the fun bit you’ve been waiting for
- Shopfit
- Best layout so you have the best flow and it reflects your brand
- Practical stuff from hangars to height of rails to bags to dress tags
The Boutique – the boring bits but essential
- Terms and conditions
- Best appointment and ordering systems ie computer systems to make life easier
- How to set up appointments and what questions to ask to qualify your customers
- The fitting room tool box
The Bride
- How to pin (yes, there is an art and I have a PhD in pinning) and how to get a size 20 bride into a size 12 dress and make her feel good and buy
- How to sell and close a sale successfully
- How to measure correctly and size dresses in accordance with size charts
- Alterations – if in house how to make it a profit centre
- Managing customer expectations
The Back Office
- How to order the dress so it comes in problem free
- Financial – from accounts to VAT returns
Spreadsheets to keep the business on track from return on investment to tracking sales and conversion rates
Finance
- Business plan whether for yourself or to get funding
- Running costs
- Setting targets and Key Performance Indicators
Credit card provider
Maria Musgrove-Wethey
Starting up
If you still want to enter the world of wedding gowns and have discovered that there isn’t “The Dummy’s Guide to Opening up a Bridal Boutique” then read on.
Nothing can help you more than a person who has done it all before. Having opened 6 bridal shops and managed 13 shop fits there is so much I can offer so that you don’t have to learn the hard and costly way.
Free Community
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