Convincing Customers

Convincing Customers

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Closing that sale

Closing that sale

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The 6 ‘Rs’ of Bridal Selling

The 6 ‘Rs’ of Bridal Selling

The 6 ‘Rs’ of Bridal Selling   Richard Branson and I have something in common and, sadly, it’s not that I’m his Necker Island neighbour. In 1997 we both opened bridal shops and expanded to multiple sites. There the similarity ends. For the launch of...
Show off your gowns

Show off your gowns

Show off your gowns Our training guru, Maria Musgrove, takes a look at trends in displaying dresses to help you to decide what will work for your boutique   When I said “Yes to the Article” on displaying dresses, I’d foolishly forgotten that the deadline was only...
Chat or Sell

Chat or Sell

CHAT OR SELL? Go for chat and you could get it wrong; pitch your questions carefully and you could win a sale, says retail mentor Maria Musgrove   Buying today? Budget? Brought the credit card? Much as we would love to ask these questions they’re more likely to...