Maria Musgrove-Wethey is a well-known and respected character within the UK bridal industry – boutique owner, writer, coach and trainer.

Boutique owner, trainer, coach and mentor Maria has over 20 years of bridal experience and is seen as an industry expert.

Since 1997 she has opened 5 new shops, bought an existing business, successfully sold 2 and currently is Director of The Pantiles Bride and Go Bridal in Tunbridge Wells.

BB (Before Bridal) she spent 20 years working for an international training company.

A regular contributor to Bridal Buyer she now wants to share her vast knowledge by offering sales training and consultancy to other bridal shop owners whether they are starting up, selling up or somewhere in between!

Want to know more about her experience & background?


How Maria can help you


It’s usually one of two things..

Simply fed up with lack of sales and want to do something about it?

I can help you in these areas:

Sales “Health Check”

If you’re not sure what your need to do to increase sales then I offer a sales “health check” which covers these areas:

  • How are you qualifying brides by e-mail and phone?
  • Appointment times – optimum length
  • Conversion rates and how to measure and improve them
  • Commission structures
  • Follow up (or lack of it) with the brides who don’t buy first time.
  • Data capture and maximising it (legally)
  • Trunk shows/designer weekends and how to gain maximum benefit from them
  • Characteristics of great bridal sales consultants
  • Identify your and your team’s strength and weaknesses

This might be enough to get you and the team re-focused. I can also design a bespoke training/mentoring programme to meet your team’s needs. Alternatively you may know exactly what is needed and either want me to train one to one or work with your entire sales team.

Sales Training

I can work with complete novices to the seasoned sales consultant who needs a fresh approach or even re-assurance that she hasn’t lost her touch.

The different modules on offer are:

  • Get into the right mood and “getting into the bride’s world” – the importance of mindset on the sale
  • First impressions on the phone and face to face
  • Common sales roadblocks/objections
  • Closing the sale and closing that sale in 90 minutes!
  • Selling to different personality types
  • Convincer strategies – selling to different decision making styles
  • Selling to Millennials – collaborate v control.
  • Product knowledge – shapes, fabrics, veils and descriptive language

Visit my Sales and Coaching page to view the Courses and Modules on offer that will show you how to improve your business.



Thanks to the worldwide web, social media and the appeal of TV programmes with BRIDE in the title, the bridal landscape has changed and is constantly evolving.

Nothing can help you more than a person who has done it all before. Having opened 6 bridal shops and managed 13 shop fits there is so much I can offer so that you don’t have to learn the hard and costly way.  Before you open is the best time to get me in to help you set everything up.

These are some of the areas where I can add real value:

  • Research
  • Finance
  • Marketing
  • Suppliers & Stock
  • The Boutique
  • The Bride
  • The Back Office

A more complete breakdown of these areas and information on how it will help your business is given on my Consultancy page: please click here for more info.




Wanting out because the lease is up; your lucky numbers on the lottery came up; or you’ve simply had enough?

Maria has successfully sold two businesses in the last ten years bridal and can advise on where (and where not to) advertise and how to come out ahead with no chance of comeback should the business liquidate a few years down the line. She can advise on how to offload stock even if you don’t sell the business. Find out more…



Apply to join my closed Facebook group Bridal Business Owners.

If you own or are just about to own your own bridal business then I’d love to have you join the group. I’ll be posting interesting articles and topics and it’s a space where you can connect with like minded bridal shop owners.

Come and join us now.